TV Fans Asked to Build the Ultimate Outdoor Adventure Vehicle

(Chicago, IL) – – What would you do, if someone asked your advice on how to create the ultimate outdoor family adventure vehicle? What would the interior look like? How big would the tires be? What about storage space, exterior color, or off-road lighting?

That was exactly the challenge that was proposed to TV host and adventure hunter, Willi Schmidt by the promotional, theme-vehicle creators at Chicago based, J ROBERT Marketing. Schmidt is the Host of PURE HUNTING, a hunting and adventure show on the SPORTSMAN Channel and strong advocate for getting families off the couch and into the outdoors. “Willi is a passionate outdoorsman and we admire that his show puts an emphasis on affordable hunting adventures for America’s average sportsman.” explains J ROBERT President, Jhan Dolphin “He’s our professional expert on the truck project.”

The vehicle is a brand new 2013 Ford F150, and the project team from J ROBERT will add custom paint, a variety of modifications, and a long list of accessories to create the “Adventure Edition” F150, based on input from the fans. Beginning this month, the PURE HUNTING TV show will invite their audience to join the project, asking viewers to submit their own personal ideas and suggestions for what should be included as part of the custom vehicle. Suggestions submitted through social media will be reviewed and considered daily, with a variety of prizes being given for the best ideas.
“The vehicle will be an attention-getting reminder of how much fun it is to get the entire family active in the outdoors,” continued Dolphin “and we want to hear from families who love to camp, fish, hike, hunt, and know how to enjoy the outdoors to the fullest.”

Once completed, the PURE HUNTING TV crew will put the vehicle to the test, filming with it on their next big Colorado hunting adventure. The truck will officially be unveiled to the public at the huge SEMA Automotive conference in Las Vegas, NV on November 5th. It will continue to make appearances at events across the country throughout 2014. Follow the build process, at: or

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Contact Info:
Jhan Dolphin (847) 910-2248
Santino Castellanos (303) 948-8203